Wednesday, June 23, 2010

FIFA MINISKIRT CONTROVERSY: THE FINAL CHAPTER

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© AP Image
Two Dutch women, Barbara Castelein and Mirte Nieuwpoort, accused of "ambush marketing" at a World Cup match have had all charges against them dropped. They've been branded "Orange Agents" by the South African press, escorted from Soccer City stadium, and claim to have been interrogated for hours by football officials
The two appeared in a Johannesburg courtroom on Tuesday where a judge heard prosecutors were willing to end proceedings against the women who then had their passports returned to them.
A spokesman for South Africa's National Prosecution Authority ( NPA) said that a settlement had been reached between FIFA and the Dutch-owned Bavaria brewery who recruited the pair and 34 others to wear orange-coloured mini dresses at a World Cup match to promote their brand. The terms of the agreement were not revealed in open court.
Bavaria brewery paid for the women to come to South Africa and arranged for them to go to Holland's opening game against Denmark on June 15 at Soccer City stadium in Soweto. The two girls, and 34 of their most beautiful female friends, initially dressed as rival Denmark fans.
Midway through the first half they stripped off their Danish disguises, much to the delight of the crowd, revealing those eye-catching orange mini-dresses underneath.
The girls said they thought the stunt was a harmless piece of fun, and that they didn't expect such a fuss to be made. But FIFA didn't see the funny side.
FIFA officials had an issue with a small "Bavaria" tag on the side of the dresses, which they saw as infringing the rights of official partners and sponsors who paid millions of US dollars to advertise exclusively at World Cup venues. The dresses had been available at petrol stations in Holland, given free with packs of beer
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