The Lebara People’s Choice Award is a part of the Asian Awards which is given for excellence and achievement amongst the south Asian community.The Asian Awards was presented on 26th October 2010 at The Grosvenor House Hotel in London.
The winners of the Asian Awards are
Outstanding Achievement in Art and Design
Abu Jani & Mr. Sandeep Khosla
Outstanding Achievement in Television
George Alagiah OBE
Outstanding Achievement in Cinema
Yash Chopra
Outstanding Achievement in Music
AR Rahman
Philanthropist of the Year
Sunil Mittal
Outstanding Achievement in Sport
Sachin Tendulkar
Public Servant of the Year
Zarin Patel
Lifetime Achievement
Amitabh Bachchan
Business Leader of the Year
Ratan Tata
Social Entrepreneur of the Year
Professor Muhammad Yunus
Entrepreneur of the Year
Dr Vijay Mallya
People Choice Award
Sachin Tendulkar
