And while at that, Prakash has emphatically been wining national and regional film awards. His notable films in the negative role include 'Vaanavil' (2000), 'Ghilli' (2004), and 'Anniyan' (2005) from Tamil cinema.
In Tollywood, he was popular for his roles in hit films such as 'Idiot' (2002), 'Okkadu' (2003) and 'Pokiri' (2006). His hits in Kannada include 'Athithi' (2002), 'Bimba' (2004), and 'Ajay' (2006). His Malayalam movies of the decade were 'Thekkekera Super Fast (2004), and 'Pandipada' (2005).
His hits in Tamil include 'Kanthasamy' (2009), 'Kuruvi' (2008) and 'Dhill' (2001). His performance in 'Chirutha' (2007), 'Gudumba Shankar' (2004) and 'Law & Order' (2002) won him a lot of admirers in Andhra.
Ashish has also acted in Kannada films such as 'Sainika' (2002), 'Akash' (2005), 'Yodha' and 'Devru' (2009). His hit baddie roles in Malayalam include the ones in 'CID Moosa' (2003), 'Bhasmasuran' and 'Rakshakan' (2007).
In 2009, Sonu came back on screen in the role of a nasty, womanizing prince named Pashupati, who turns into a vengeful spirit; 'Arundhati' became a colossal hit and Sonu won the Telugu Filmfare award for his performance.
His hits from Tamil include 'Dhool' (2003), 'Azhagiya Tamizh Magan' (2007), 'Thoranai' (2009) and 'Aadhavan' (2009). In Telugu, Sayaji featured prominently in 'Tagore' (2003), 'Veerabhadra' (2006), and the recent hit 'Arya 2'.
Simbu played the villain in 'Manmadhan' (2004); his performance as a psychotic womanizer won him the Tamil Nadu State Award for the Best Villain. The film ran well in Karnataka and Andhra Pradesh as well.