NTR will soon feature in a 360-degree multimedia campaign, encompassing print, electronic and online media. The first Television Commercial NTR is working on Zandu Balm, The TV Commercial would be shot in Mumbai. The shooting for the Ad would start tomorrow and might be completed in next two days, and is slated to appear later this month.
Emami, which is trying to tap the younger generation, has signed on NTR as brand ambassador to promote Zandu Balm brand. The idea behind roping in the NTR is to make Zandu Balm more mass based.
In the Pain Releiving category Mahesh Babu has been endorsing Amruthanjan, and had a good business around his latest release. Wish Zandu Balm is not expecting the similar.