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The court's decision marks a significant victory for Apple after recent reports that Chinese authorities were seizing and confiscating iPads from sale. Apple has three stores in Shanghai, and it's one of the company's largest markets. Had the court granted Proview's request, it would have crippled iPad sales in the country.
Proview had accused Apple of trademark infringement, claiming it (Proview) has the right to the "iPad" name after selling an unrelated product dubbed "I-PAD" in China for years. Apple spent $55,000 to buy the European rights to the name from Proview's Europe-based parent company a few years ago, but Proview maintains it owns the trademark in China regardless.
Apple is not in the clear yet. While the Shanghai court denied Proview's injunction request after a hearing, it is only suspending the trademark infringement case until a higher court issues a ruling.
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Next up, a decision about Apple's appeal in a prior Shenzen court decision that favored Proview, and the stakes couldn't be higher: A court in southern China city Huizhou ruled Feb. 17 that resellers must stop selling iPads in the country.
"It's a great help to Apple by giving it some breathing space," said China-based lawyer Ren Wenfeng (not involved in the Apple-Proview wrangle) of the Shanghai verdict. But he's less certain Apple's going to win the long race. "...[The] crucial thing will be the ruling by the Guangdong higher court," he says. If Apple loses, it could pay dearly -- in the vincinity of $1.6 billion, if Proview has its way in court.
The Guangdong hearing is scheduled for Feb. 29.